Publicação
Exploring emotional states and surprising consumption as drivers of engagement at music festivals
| Resumo: | The aim of the current study is to explore the relationship between visitors' emotional states and surprise consumption with visitors' engagement at festivals in Portugal. A sample of usable questionnaires allowed us to understand that surprising consumption and arousal are very important drivers to engage visitors to music festivals. The article also provides managerial implications, limitations and further research |
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| Autores principais: | Sarmento, Eduardo Moraes |
| Outros Autores: | Loureiro, Sandra Maria Correia; Silva, Sara Duarte e |
| Assunto: | Customer engagement surprising consumptions emotional states music festivals Envolvimento do cliente consumos surpresa estados emocionais festivais de música |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório da Universidade de Lisboa |
| Resumo: | The aim of the current study is to explore the relationship between visitors' emotional states and surprise consumption with visitors' engagement at festivals in Portugal. A sample of usable questionnaires allowed us to understand that surprising consumption and arousal are very important drivers to engage visitors to music festivals. The article also provides managerial implications, limitations and further research |
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