Publicação
Estudo de caso do Hyundai motor group - o mercado chinês
| Resumo: | The increase in globalization has pushed many companies towards internationalization. The internationalization of the automotive industry has not been extensively studied. In the internationalization process of automobile manufacturing companies, China's automobile market occupies a critical position in the global market. This case study aims to analyze the internationalization strategy of the Hyundai Motor Group to China. The study addressesissues such as the reasons that led the Group to expand its operations, and the current international strategy in practice in China. The methodology used is qualitative, based on a Case Study, and data collection was carried out through documentation analysis, including periodicals, pubic and official reports, data from authorized websites, and official documents of the sector. The evolution of the global automotive market and the influence of geographical factors between China and Korea are crucial factors in Hyundai Motor Group's choice to enter the Chinese Market. Additionally, the need for global integration of Hyundai Motor Group's resources and the balance of resources between each of its different subsidiaries are also crucial factors in Hyundai Motor Group's internationalization strategy. |
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| Autores principais: | Liang, Zhuoyi |
| Assunto: | Internationalization Hyundai Motor Goup Automotive Market Automotive Industry International Strategies Chinese Market Internacionalização Mercado Automobilístico Indústria Automobilística Estratégias Internacionais Mercado Chinês |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Lisboa |
| Idioma: | português |
| Origem: | Repositório da Universidade de Lisboa |
| Resumo: | The increase in globalization has pushed many companies towards internationalization. The internationalization of the automotive industry has not been extensively studied. In the internationalization process of automobile manufacturing companies, China's automobile market occupies a critical position in the global market. This case study aims to analyze the internationalization strategy of the Hyundai Motor Group to China. The study addressesissues such as the reasons that led the Group to expand its operations, and the current international strategy in practice in China. The methodology used is qualitative, based on a Case Study, and data collection was carried out through documentation analysis, including periodicals, pubic and official reports, data from authorized websites, and official documents of the sector. The evolution of the global automotive market and the influence of geographical factors between China and Korea are crucial factors in Hyundai Motor Group's choice to enter the Chinese Market. Additionally, the need for global integration of Hyundai Motor Group's resources and the balance of resources between each of its different subsidiaries are also crucial factors in Hyundai Motor Group's internationalization strategy. |
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