Publicação
Trans-Media-Acção
| Resumo: | Following the conversion from industrial societies to information societies, communication assumed a fundamental role in shaping civilizational behaviors. The complex panorama of media co‐existence in wich we live, with countless amounts of data, from countless origins, and assuming countless formats, presents new challenges when designing communication strategies that rely in multiple media. The growing hibridisation of media formats demands for new projectual perspectives conceived to harness this transitory state of information. This dissertation investigates the concept of transmediation and its applicability towards the context of communication design as a process that promotes media literacy, induces creativity and propels the creation of new media languages and communication solutions in a digital environment |
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| Autores principais: | Baudouin, Paulo Vinhas, 1980- |
| Assunto: | Design de comunicação Mediação Inovações tecnológicas Multimédia |
| Ano: | 2011 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Lisboa |
| Idioma: | português |
| Origem: | Repositório da Universidade de Lisboa |
| Resumo: | Following the conversion from industrial societies to information societies, communication assumed a fundamental role in shaping civilizational behaviors. The complex panorama of media co‐existence in wich we live, with countless amounts of data, from countless origins, and assuming countless formats, presents new challenges when designing communication strategies that rely in multiple media. The growing hibridisation of media formats demands for new projectual perspectives conceived to harness this transitory state of information. This dissertation investigates the concept of transmediation and its applicability towards the context of communication design as a process that promotes media literacy, induces creativity and propels the creation of new media languages and communication solutions in a digital environment |
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