Publicação
Business benefits from big data analytics : a multiple case study approach
| Resumo: | Big Data Analytics Capabilities (BDAC) are increasingly acknowledged for their transformative impact on business practices and strategic frameworks by both practitioners and the academic community. Despite heightened interest, detailed research into the specific business benefits of BDAC is notably limited, with existing studies often adopting alternate analytical lenses. This research explores the realization of business benefits from BDAC across diverse sectors within the Portuguese market, employing Benefits Management lens based on a multiple case study research strategy. Concentrating on the primary commercial and operational activities within four distinct industries, this study examines the role of BDAC and its enablers in fostering revenue growth, cost efficiency, customer engagement, and compliance. Key findings stress the criticality of multidisciplinary collaboration, data democratization, and the strategical differentiation between traditional and advanced analytics. Additionally, this study provides insights into various organizational models – centralized, decentralized, and hybrid – offering significant perspectives on optimizing BDAC deployment for strategic leverage. |
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| Autores principais: | Romão, Flávio Alexandre Costa |
| Assunto: | Big Data Analytics Capabilities Benefits Management Business Benefits Multiple Case Studies Data Democratization Capacidades analíticas de big data Gestão de Benefícios Benefícios de Negócio Estudos de Caso Múltiplos Democratização de Dados |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | tese de doutoramento |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório da Universidade de Lisboa |
| Resumo: | Big Data Analytics Capabilities (BDAC) are increasingly acknowledged for their transformative impact on business practices and strategic frameworks by both practitioners and the academic community. Despite heightened interest, detailed research into the specific business benefits of BDAC is notably limited, with existing studies often adopting alternate analytical lenses. This research explores the realization of business benefits from BDAC across diverse sectors within the Portuguese market, employing Benefits Management lens based on a multiple case study research strategy. Concentrating on the primary commercial and operational activities within four distinct industries, this study examines the role of BDAC and its enablers in fostering revenue growth, cost efficiency, customer engagement, and compliance. Key findings stress the criticality of multidisciplinary collaboration, data democratization, and the strategical differentiation between traditional and advanced analytics. Additionally, this study provides insights into various organizational models – centralized, decentralized, and hybrid – offering significant perspectives on optimizing BDAC deployment for strategic leverage. |
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