Publicação
Mapping sustainable consumption : motivational factors and risk perception in the portuguese FMCG sector
| Resumo: | The United Nations emphasize sustainable consumption as one of the Goals for Sustainable Development. The dissertation explores what motivates consumers and what risks they face when purchasing sustainable Fast-moving Consumer Goods, focusing on sustainable fresh fruits and vegetables and sustainable personal hygiene and beauty products. The research discusses the obtained results from 155 valid responses to a survey in the light of previous literature, presenting future research recommendations. |
|---|---|
| Autores principais: | Mykhayliv, Liliya |
| Assunto: | Consumo sustentável Bens de consumo Percepção do risco Comportamento dos consumidores Sustentabilidade Teses de mestrado - 2024 Sustainable consumption Consumer goods Risk perception Consumer behavior Sustainability |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório da Universidade de Lisboa |
| Resumo: | The United Nations emphasize sustainable consumption as one of the Goals for Sustainable Development. The dissertation explores what motivates consumers and what risks they face when purchasing sustainable Fast-moving Consumer Goods, focusing on sustainable fresh fruits and vegetables and sustainable personal hygiene and beauty products. The research discusses the obtained results from 155 valid responses to a survey in the light of previous literature, presenting future research recommendations. |
|---|