Publicação
Equity valuation of McDonald's corporation
| Resumo: | This thesis aims to conduct a comprehensive valuation of McDonald’s Corporation stocks as of December 31, 2024. The company, listed on the New York Stock Exchange (NYSE) and part of the S&P 500 index, is headquartered in Chicago, Illinois, USA. McDonald’s journey is marked by entrepreneurship, focused leadership, and notable achievements, personified by its founder Ray Kroc, who partnered with Richard and Maurice McDonald after the success of their remarkable restaurant in San Bernardino, California, and the innovative “Speedee Service System”, which featured 15-cent hamburgers. The analysis includes an examination of the industry, economic context, and a detailed financial assessment of the company. The primary valuation method employed is the Discounted Cash Flow (DCF), which involves discounting estimated future cash flows by the Weighted Average Cost of Capital (WACC) combined with the growth rate. The valuation results in a share price of $310,18, indicating a 4,61% upside potential compared to the value on December 31, 2023. Additionally, a sensitivity analysis and a comparison valuation using the Dividend Discount Model (DDM) were performed as well as a comparative analysis with an external valuation conducted by Evercore, offering readers additional insights into the methodology and outcomes of the valuation. Finally, an investment note has been issued (only for academic purposes), providing a Hold recommendation. |
|---|---|
| Autores principais: | Lopes, Luís Ricardo Lourenço |
| Assunto: | Equity research McDonald’s Quick service restaurants (QSR) DCF Avaliação financeira Restauração de serviço rápido |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Católica Portuguesa |
| Idioma: | inglês |
| Origem: | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
Registos relacionados
article O relacionamento do McDonald's no Facebook com Brasileiros e Portugueses
por: Moraes, Naiara Back de
Publicado em: (2013)
por: Moraes, Naiara Back de
Publicado em: (2013)
school Os efeitos do rebranding no capital da marca da Mcdonald’s, em Portugal
por: Mileu, Ana Rita Dias Gonçalves
Publicado em: (2019)
por: Mileu, Ana Rita Dias Gonçalves
Publicado em: (2019)
school Uma ferramenta inovadora aplicada à sistemas de Mcdonald's Portugal, Lda.
por: Caldeira, Ricardo Dubraz André
Publicado em: (2015)
por: Caldeira, Ricardo Dubraz André
Publicado em: (2015)
school As funções da responsabilidade social no marketing social de hoje : o caso de estudo McDonald's Portugal
por: Marco, Débora Alexandra Rodrigues do
Publicado em: (2012)
por: Marco, Débora Alexandra Rodrigues do
Publicado em: (2012)
school Does brand criticism impact consumer perception and intention? A study on McDonald’s brand
por: Marzano, Saverio
Publicado em: (2023)
por: Marzano, Saverio
Publicado em: (2023)
school Franchising de restauração de serviço rápido: elaboração de um plano de negócio
por: Afonso, Rita Simão
Publicado em: (2022)
por: Afonso, Rita Simão
Publicado em: (2022)
school The dynamics of glocalization : the case of McDonald’s Portugal
por: Oliveira, Manuela Souza Constantino
Publicado em: (2013)
por: Oliveira, Manuela Souza Constantino
Publicado em: (2013)
school Equity valuation : Spotify
por: Giusta, Giuseppe Carriere Della
Publicado em: (2023)
por: Giusta, Giuseppe Carriere Della
Publicado em: (2023)
school Target Corporation, Inc. equity valuation
por: Monteiro, Catarina Vinhas
Publicado em: (2024)
por: Monteiro, Catarina Vinhas
Publicado em: (2024)
school Storytelling in corporate branding : application to a McDonald's Portugal Digital Platform
por: Gonçalves, Rita Maria Pinto do Souto Pinto
Publicado em: (2011)
por: Gonçalves, Rita Maria Pinto do Souto Pinto
Publicado em: (2011)
school Recrutamento e seleção na McDonald´s Portugal
por: Marques, Ana Filipa Medeiros
Publicado em: (2014)
por: Marques, Ana Filipa Medeiros
Publicado em: (2014)
school Equity valuation : Corticeira Amorim
por: Rocha, Beatriz Landeiro Negrão Silva
Publicado em: (2016)
por: Rocha, Beatriz Landeiro Negrão Silva
Publicado em: (2016)
school CRM e estratégias de fidelização : o caso da Telepizza Portugal
por: Mesquita, Diogo Miguel Castro Dá
Publicado em: (2024)
por: Mesquita, Diogo Miguel Castro Dá
Publicado em: (2024)
school Adidas AG : equity valuation
por: Seeger, Tom Lukas
Publicado em: (2019)
por: Seeger, Tom Lukas
Publicado em: (2019)
assignment O minimalismo nunca existiu : Donald Judd e as polémicas fundadoras do minimal entre 1965-1969
por: Sardo, Delfim, 1962-
Publicado em: (2000)
por: Sardo, Delfim, 1962-
Publicado em: (2000)
school Equity valuation of Hugo Boss AG
por: Soares, João Moreira
Publicado em: (2021)
por: Soares, João Moreira
Publicado em: (2021)
school Equity valuation of Monster beverage company
por: Bodenseer, Maximilian
Publicado em: (2026)
por: Bodenseer, Maximilian
Publicado em: (2026)
school Equity valuation : Magnitogorsk Iron & Steel Works
por: Nagibin, Georgy
Publicado em: (2018)
por: Nagibin, Georgy
Publicado em: (2018)
school Equity valuation : Colgate Palmolive Co
por: Lopes, Carlos Miguel Rebola
Publicado em: (2020)
por: Lopes, Carlos Miguel Rebola
Publicado em: (2020)
school Equity valuation : Spotify Technology SA
por: Guttke, Lukas
Publicado em: (2025)
por: Guttke, Lukas
Publicado em: (2025)
school Equity valuation of PUMA SE
por: Arndt, Fabian
Publicado em: (2019)
por: Arndt, Fabian
Publicado em: (2019)
school Equity valuation of Burberry Group Plc
por: Pardal, Maria Ana Marques Moreira da Costa
Publicado em: (2021)
por: Pardal, Maria Ana Marques Moreira da Costa
Publicado em: (2021)
school Vista Alegre equity valuation
por: Pais, Vanessa Loureiro
Publicado em: (2023)
por: Pais, Vanessa Loureiro
Publicado em: (2023)
school Equity valuation of Nike, Inc.
por: Vassalo, José Maria
Publicado em: (2024)
por: Vassalo, José Maria
Publicado em: (2024)
school Equity valuation of Visa Inc.
por: Garrone, Emanuele Enrico
Publicado em: (2025)
por: Garrone, Emanuele Enrico
Publicado em: (2025)
school Plano de marketing para o Restaurante "O Policia"
por: Jacinto, Mafalda Nascimento Miranda Correia
Publicado em: (2013)
por: Jacinto, Mafalda Nascimento Miranda Correia
Publicado em: (2013)
school Morrisons : equity valuation
por: Monteiro, Artur dos Santos
Publicado em: (2019)
por: Monteiro, Artur dos Santos
Publicado em: (2019)
school Equity valuation of Nike, Inc.
por: Balsinhas, Gonçalo Nuno Ferreira
Publicado em: (2023)
por: Balsinhas, Gonçalo Nuno Ferreira
Publicado em: (2023)
article Contornos paradigmáticos da espiritualidade de George MacDonald
por: Duarte, Alexandre Freire
Publicado em: (2016)
por: Duarte, Alexandre Freire
Publicado em: (2016)
school Equity research - Galp Energia SGPS SA : Galp competitors and relative valuation
por: Ferreira, Ana Patrícia dos Santos
Publicado em: (2020)
por: Ferreira, Ana Patrícia dos Santos
Publicado em: (2020)
school Equity valuation : WestJet Airlines
por: Salib, Michelle
Publicado em: (2019)
por: Salib, Michelle
Publicado em: (2019)
school Equity valuation of Continental AG
por: Castro, Nuno Miguel Macias de
Publicado em: (2018)
por: Castro, Nuno Miguel Macias de
Publicado em: (2018)
school Equity Valuation of Brunello Cucinelli S.p.A.
por: Pacitto, Jacopo
Publicado em: (2023)
por: Pacitto, Jacopo
Publicado em: (2023)
school Equity valuation : Hugo Boss
por: Megre, Martim Aragão Morais
Publicado em: (2018)
por: Megre, Martim Aragão Morais
Publicado em: (2018)
school Equity research: the case of Essilorluxottica SA
por: Oliveira, Mariana Seguro de
Publicado em: (2024)
por: Oliveira, Mariana Seguro de
Publicado em: (2024)
school Plano de marketing para a empresa Zhiwei
por: Wang, Xin
Publicado em: (2021)
por: Wang, Xin
Publicado em: (2021)
school Equity valuation of Allgeier SE
por: Sträußl, Alexander Jonathan
Publicado em: (2025)
por: Sträußl, Alexander Jonathan
Publicado em: (2025)
school Equity valuation : On Holding AG
por: Gerke, Luca Werner
Publicado em: (2025)
por: Gerke, Luca Werner
Publicado em: (2025)
school Equity research - Floor & Decor
por: Brito, Jorge Alexandre Completo
Publicado em: (2020)
por: Brito, Jorge Alexandre Completo
Publicado em: (2020)
school Equity research - UPM-Kymmene Corporation
por: Silva, Mariana Vieira da
Publicado em: (2020)
por: Silva, Mariana Vieira da
Publicado em: (2020)
Registos relacionados
-
article O relacionamento do McDonald's no Facebook com Brasileiros e Portugueses
por: Moraes, Naiara Back de
Publicado em: (2013) -
school Os efeitos do rebranding no capital da marca da Mcdonald’s, em Portugal
por: Mileu, Ana Rita Dias Gonçalves
Publicado em: (2019) -
school Uma ferramenta inovadora aplicada à sistemas de Mcdonald's Portugal, Lda.
por: Caldeira, Ricardo Dubraz André
Publicado em: (2015) -
school As funções da responsabilidade social no marketing social de hoje : o caso de estudo McDonald's Portugal
por: Marco, Débora Alexandra Rodrigues do
Publicado em: (2012) -
school Does brand criticism impact consumer perception and intention? A study on McDonald’s brand
por: Marzano, Saverio
Publicado em: (2023)